To create a new immersive retail activation that atttract shoppers toward a device, leading to rich engagement, to increase their dwell time.
The Experience utilizes a laptops’ camera and touch surfaces to showcase the three pillars of Dell Cinema, and offers the user an opportunity to explore each one.
Displaying two stages: Attract & Inform.
Attract is a movement visualisation that sparks intrigue in shoppers, causing them to approach and engage the product.
When the screen is touched, Inform mode is then activated. Then this mode provides educational content on-screen.
Hold and drag to explore the specification about Dell Cinema with a strong typographical effect.
Create a clearer way of delivering message. Simple sentence, bullet-pointed essentials only.
In order to support all different devices including non touch screen laptop, inform stage became simpler.